What are Social Commerce Platforms? Social Commerce Platforms sell products and services directly to consumers within social media. They can be divided into two groups; platforms that enable businesses to use their social media assets to make sales, such as Bazaarvoice and Taggshop, and social media platforms that incorporate commerce functionality such as Instagram and TikTok. The first group leverages social media to create, coordinate, and monitor campaigns across various social media ...
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Social Commerce Platforms sell products and services directly to consumers within social media. They can be divided into two groups; platforms that enable businesses to use their social media assets to make sales, such as Bazaarvoice and Taggshop, and social media platforms that incorporate commerce functionality such as Instagram and TikTok.
The first group leverages social media to create, coordinate, and monitor campaigns across various social media platforms. The second group provides the ability to embed purchasing features within their social media. These platforms facilitate audience targeting. Using shoppable product posts, stories, stickers, pins, and tabs along with user-generated content, referrals, gamification, streaming, AR, and VR, both approaches allow businesses to attract, connect with, and convert potential buyers and social media influencers.
Social commerce allows people to shop on their platform of choice and offers the convenience of curated shopping lists. The complete buying experience from discovering the product to its purchase is fully contained within social media, streamlining the purchasing process. This type of shopping creates a more social experience, where purchases and related feedback can be easily shared amongst friends while allowing businesses to readily assess customer sentiment.
Social Commerce Platforms include many of the following features.
Consider the following when purchasing Social Commerce Platforms.
Use Case: Businesses that have or wish to establish a broad social commerce presence for their sales activities will find benefits in using platforms that coordinate social media commerce across multiple social platforms. They centralize social commerce management and help ensure branding consistency. If your social commerce focus will be limited to one or two social media platforms, then directly engaging with their commerce functionality should be considered.
Demographics: Social media platforms appeal to different market segments. The type of products and services your business is selling will help determine which social media commerce platforms are the most appropriate for your target audience.
Scope: Commerce suites are available that support business customer connections and purchases across all channels, web, mobile, in-store, and social media.
Location: Some platforms only support social media purchases in the US. In this case, foreign transactions will have to be routed to an eCommerce site or Payment Gateway.
Set-ups are usually free for social media platforms that support in-platform purchases. Pricing for platforms that leverage a range of social media assets for social commerce activities begins at $15 a month and ranges to over $600 a month. Pricing will vary based on the number of users and social platforms engaged. Price quotes are usually offered for enterprise-scale operations. Free trials are available.
