Name: Boingnet Lightweight Marketing Automation Video
Uploaded: 2014-10-22T20:11:47.000Z
Duration: 1 min 1 s
Description: Learn how small businesses everywhere are turning to Boingnet to "take the next step" beyond basic email marketing. By incorporating email marketing, drip and lead nurturing, landing pages, microsites and mobile marketing in one easy and affordable platform, Boingnet helps small business marketers everywhere run better campaigns that deliver more leads and sales.

Help Desk

Web and Video Conferencing

Customer Support

Learning Management

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

Environmental, Social, and Governance (ESG)

Enterprise

Accounting

Financial Planning and Analysis (FP&A)

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Job Board

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Server

Blockchain Analysis

Cloud Management

Cloud Storage

Composable Infrastructure

Container Security

Data Center Backup

Data Integration

Electronic Data Interchange (EDI)

Enterprise Printing

Event Monitoring

Fraud Detection

Function as a Service (FaaS)

Industrial IoT

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Managed Security Service

Mobile Device Management (MDM)

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

SQL Server Performance Monitoring

Secure Web Gateway

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Creative Management

Customer Advocacy

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Marketing Resource Management

Mobile Marketing

Social Media Management

Survey & Forms Building

Tag Management

Web Analytics

Marketing

Interactive Whiteboard

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Sales Dialer

Sales

Application Security

Cloud Security Posture Management

Security

Card Management

Clinical Data Management

Donor Management

Text Analysis

Warranty Management

Vertical-Specific

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HubSpot

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Oracle

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Users of Boingnet have found several valuable use cases for the product. One key feature that has been highly praised is the ability to send out emails to a broad list without opt-ins. This has allowed users to reach a wider audience and expand their marketing efforts. Additionally, the software has helped create a consistent user experience by linking direct mail campaigns to digital efforts. This integration has proven beneficial in maintaining a cohesive brand message across channels. 

Another standout feature of Boingnet is its quick campaign creation and real-time insights. Users have expressed their appreciation for the ease and efficiency of creating campaigns, as well as the ability to track and analyze results in real time. This has enabled marketers to make data-driven decisions and optimize their campaigns for better performance.

Customers of Boingnet have also emphasized the importance of blending postal and digital marketing campaign data and results. They have found that Boingnet provides a cost-effective solution for this need, allowing them to leverage both channels effectively.

New users have appreciated the accessibility and affordability of Boingnet, along with the outstanding customer service provided. The platform has been described as a complete cross-channel marketing program that can generate leads and sales, making it a valuable tool for businesses of all sizes.

Efficient Email Sending: Several reviewers have praised Boingnet for its functionality to send emails to recipients who had not opted in. This advanced feature allows users to reach a wider audience and has been considered more advanced compared to other platforms.

User-Friendly Platform: Many users have found Boingnet to be extremely user-friendly. They appreciate how effortless it is to create campaigns, emails, landing pages/pURL sites, and conduct A/B tests. In comparison to other marketing automation platforms, Boingnet stands out for its simplicity and ease of use.

Great Customer Support: Numerous reviewers have highlighted the fantastic support they received from Boingnet. The company offers quick responses via phone and email, ensuring that customers' queries are promptly addressed. Users appreciate this level of customer care and find it valuable in their experience with the platform.

1. Poor Customer Support: Many users have expressed frustration with the terrible service and sales support they received over a period of 3 years. Some users reported having to wait for over 6 weeks whenever the system was upgraded, making it difficult for them to get anything done. This lack of timely assistance has greatly hindered their experience with the platform.

2. Lack of Quality Control: Users have encountered issues with instructions not being followed accurately when completing their sites, resulting in the need to restate instructions multiple times. There seems to be a lack of quality control in ensuring that user requirements are met, leading to additional time and effort wasted on correcting mistakes.

3. Technical Issues and Updates: Several users have faced technical glitches related to updates, including settings being wiped out and not receiving notifications about these changes. Additionally, some users experienced difficulties in uploading images and troubleshooting problems on the platform's interface. These technical hiccups have caused frustration and inconvenience for users trying to make the most of the platform's features.

Agency Edition

Marketer Pro

Leads + Email

Lead Generator

Pay As You Go Email

Pay As You Go Personalized URLs

Pay As You Go Landing Pages/Microsites

Pay As You Go Text Messaging

Lead Gen & CRM

Lite

Standard

Premium

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Boingnet

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

The home page of the standard Boingnet Interface

Drip Nurture Campaigns - Set up in minutes, automate email follow up to form fills, email clicks or pURL events

Flexible URL set up for lead generation landing pages, microsites and PURLs

Email Deliverability Settings - SPF/DKIM, Unique Domain for each client

Boingnet was founded in 2009 and is headquartered in Rockland
MA.

Boingnet provides a marketing automation solution that is
designed for small to mid sized business, non-profit and agency marketing
teams. The solution can be used by small and medium sized organizations to build
campaigns that convert leads into sales.&nbsp;
Agencies can use the solution to leverage their creative expertise with Boingnet’s
white label edition.&nbsp;

Boingnet offers monthly subscriptions and a “Pay As You Go”
option, as well as a services team to assist users in any way needed. A free 60-Day
free trial is available.

Learn how small businesses everywhere are turning to Boingnet to "take the next step" beyond basic email marketing. By incorporating email marketing, drip and lead nurturing, landing pages, microsites and mobile marketing in one easy and affordable platform, Boingnet helps small business marketers everywhere run better campaigns that deliver more leads and sales.

Boingnet Lightweight Marketing Automation Video

Learn how small businesses everywhere are turning to Boingnet to "take the next step" beyond basic email marketing. By incorporating email marketing, drip and lead nurturing, landing pages, microsites and mobile marketing in one easy and affordable platform, Boingnet helps small business marketers everywhere run better campaigns that deliver more leads and sales. Thanks for watching!

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Boingnet

Overview

What is Boingnet?