ActiveCampaign Review
September 16, 2024

ActiveCampaign Review

Justin Danford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for Marketing Emails and Landing Pages.

Pros

  • Fantastic Customer Support
  • Budget Friendly / High Value service offering
  • Email Deliverability
  • HIPAA and Data Privacy

Cons

  • Platform can be sluggish, especially in reporting and more robust automations
  • 'Pages' could use an upgrade to better compete with LP focused suites
  • Strong return made even better by the great cost
The platform can be a bit sluggish, especially when working on larger projects (e.g. large automations) and reports.
You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job done. That's where value and support come into play. ActiveCampaign is a tremendous value and offers incredible support.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

In my experience, ActiveCampaign is not the 'best' solution. There are areas where other platforms perform. However, the performance improvements are in areas that are less valuable, but the cost to get those improvements is very high. Put differently, ActiveCampaign is a solid A-, at a great price with fantastic customer support. You can opt for an A+, but the additional cost to get there simply isn't worth it. ActiveCampaign is going to get the job done at an incredibly fair price. Additionally, they provide a level of HIPAA compliance that is critical if you are in Healthcare.

ActiveCampaign Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Lead segmentation and distribution
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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