Item: Amplitude Analytics
Rating: 9
Author: Verified User

Overall Satisfaction with Amplitude Analytics

Use Cases and Deployment Scope

I use Amplitude Analytics to track user behavior in our mobile app specifically within funnels I want to track and analyze when users drop off out of the funnel. This helps me prioritize testing improvements at the steps where I see the highest rate of drop off increasing the rate in which users make it to the conversion step. I use Amplitude to understand steps within a mobile product as well as the behavior of users coming in through marketing efforts to track effectiveness of those marketing campaigns.

Pros and Cons

Pros

Tracking attributed marketing efforts with a conversion metric
Show details steps in a conversion funnel and the rate in which users complete those steps
Show retention rates of various audiences to track overtime
Compare time periods to visualize changes in the rates in which an event is happening

Cons

More onboarding materials for brand new users.
How to's to better understand the unique data that your company has integrated with. Each team is different, names things differently, tracks things differently, having something for data engineers to fill out to educate a broader audience would be helpful
More resources for marketers

Return on Investment

Great ROI, the amount of tactical information I'm able to pull from Amplitude is huge
Helps align marketing, product, engineering, and leadership on key metrics and pain points in the product
Can create comprehensive dashboards that enable various team members to quickly view and understand complicated data

Usability

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names.

Alternatives Considered

Mixpanel, Heap and Google Analytics

Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.

Key Insights

Do you think Amplitude Analytics delivers good value for the price?

Yes

Are you happy with Amplitude Analytics's feature set?

Yes

Did Amplitude Analytics live up to sales and marketing promises?

Yes

Did implementation of Amplitude Analytics go as expected?

Yes

Would you buy Amplitude Analytics again?

Yes

Other Software Used

Iterable, Klaviyo, ChatGPT

Likelihood to Recommend

Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.

Comments

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Utilizing Amplitude Analytics for Marketing and Product Marketing

Software Version

Modules Used