Customer.io: Great Overall Tool and Great Bank for Buck
January 21, 2025
Customer.io: Great Overall Tool and Great Bank for Buck
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Customer.io
Customer.io is used as a core CRM platform in our business. The tool handles multi layered email, SMS, and other types of marketing channel campaigns for a variety of customer communications. Customer.io also has some advanced features that are used for measuring customer engagement with our campaigns and related analytics.
Pros
- Organizing complex comms campaigns
- Analytics of campaigns
- Textured and detailed emails
Cons
- Sales-specific features
- Sales pipeline management
- We've seen meaningful revenue uplift from some of the multi-pronged comms campaigns Customer.io is capable of organizing.
Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business than many other tools.
Do you think Customer.io delivers good value for the price?
Yes
Are you happy with Customer.io's feature set?
Yes
Did Customer.io live up to sales and marketing promises?
Yes
Did implementation of Customer.io go as expected?
I wasn't involved with the implementation phase
Would you buy Customer.io again?
Yes
Comments
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