Klaviyo has the power you need
April 09, 2025

Klaviyo has the power you need

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo to send email and SMS campaigns to e-commerce customers that sign up on our website. We also set up several automated campaigns, including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others. Klaviyo enabled us to increase our sales through direct campaigns and automated campaigns plus implementing features like sending a customer fewer emails so they don't unsubscribe completely and targeting campaigns by frequency of interactions, products purchased, or loyalty standing. It was easy to set up our Reviews and Loyalty apps to run through Klaviyo too. The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.

Pros

  • Very easy to setup Klaviyo with BigCommerce for email & SMS capture, comes with templates that are simple to edit and publish.
  • Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
  • Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
  • The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
  • Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.

Cons

  • It's hard to say where there is room for improvement, the price tag could be improved but you could say that about anything.
  • It was a bit difficult to figure out how to manually unsubscribe contacts, I had to make a bookmark to the page, it just wasn't obvious where to go.
  • Some SMS contacts got tagged as being in another country/time zone which did mess up our SMS campaigns until we figured it out and manually fixed those contacts. We only sell in the US. One of them was in-house, so we knew for sure she wasn't in another country and hadn't been at any point in time. Others we found had US addresses as well.
  • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
  • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
  • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
Integration was very easy! They have step by step instructions to walk you through the process during the integration.
Behavioral data provided by Klaviyo has been very insightful. It included extra information that we didn't have and also tracked things like when a customer was more likely to open our emails or text messages. Because we hooked it up with our website, it was also able to track browse abandonment, and cart abandonment. This allowed us to take actions based on this data. Because we hooked it up with Yotpo Reviews and Loyalty it was able to see when customers did or did not leave a review or if a customer had points to spend or if they were going to expire soon that allowed us to take action based on that data.
We didn't have much in the way of a customer journey built out until we started using Klaviyo. It enabled us to build that journey and increase our acquisition of new customers, retain existing customers, and encourage customers to check out if they left the cart or browsed without shopping.
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).

Klaviyo Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
9.0
Calendaring
9
Social Media Marketing ()
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.4
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
8
Third-party software integrations
10

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