Goods and bads for Salesforce Marketing Cloud
August 28, 2024

Goods and bads for Salesforce Marketing Cloud

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization
  • Marketing Cloud Engagement

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Marketing Cloud as the main solution for all our communications in B2C and B2B channels to our clients and customers. We have a strong Salesforce deployment with SF Sales, SF Services, SF commerce cloud and Salesforce Marketing Cloud. Furthermore, we use it for e-mail communication, SMS communication and push notifications through all of our digital channels. It is used by all of our subsidiaries around the world and is managed centrally by headquarters.

Pros

  • B2B and B2C e-mail campaign management
  • KPIs and metrics
  • Easy to use for non-technical people

Cons

  • Integration with other Salesforce solutions
  • Some areas are too technical
  • Highly expensive solution
  • Source of truth for leads and customers
  • Better account engagement
  • Better e-mail KPIs
Sometimes when we use large amounts of data, we struggle with the complexity of the solution and the synchronization with e-mail service providers. When you face this kind of issues, it is difficult to fins someone at Salesforce that can help your organization with some guidance on an architectural level.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

No

Would you buy Salesforce Marketing Cloud again?

Yes

Well suited: Big companies that need an all-in-one solution and are open to hire specific teams (functional and technical) to manage the solution. Companies that have a clear vision on their digital communications and clear targets.
Less appropriate: Small or medium companies that want to start with digital communications or have low budgets on solution and HR levels.

Salesforce Marketing Cloud Feature Ratings

6.6
WYSIWYG email editor
8
Dynamic content
4
Ability to test dynamic content
5
Landing pages
8
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
5.0
Data quality management
5
7.5
Calendaring
8
Event/webinar marketing
7
7.0
Social profile integration
7
6.0
Dashboards
7
Standard reports
6
Custom reports
5
4.2
API
3
Role-based workflow & approvals
6
Customizability
3
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
3

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