Sprout Social Review
December 13, 2024

Sprout Social Review

Paul Katool | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

We use Sprout Social to manage our social media presence, which includes platforms like Facebook, X, Instagram, LinkedIn and YouTube. Sprout Social allows us to manage all of these social media platforms from one web platform. The product makes it easy to make posts, reply to comments/DMs, quickly gather analytics and more.

Pros

  • Schedule posts
  • Reply to comments and direct messages
  • Quickly view social media data and analytics

Cons

  • Trouble reaching customer service sometimes
  • Add Nextdoor functionality
  • Time Savings
  • Easy of use and therefore easy to train people on the platform
  • Scalability
Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value in looking at this data.
Like I mentioned earlier in this review, one of the many benefits of Sprout Social is its overall ease of use. It takes minutes to integrate Sprout Social with the various social media platforms — we've had no problem with Facebook, X, Instagram, YouTube and LinkedIn. We are very pleased with ease of integration.
Sprout Social's usability rates extremely high. First of all, the user interface is easy to navigate and it's a cinch to find what you're looking for. Sprout Social offers some advanced features, and it's a breeze to pick up on these features and put them to use right off the bat.
We actually migrated to Sprout Social from another service. The main reason we did so is because of the reliability of the service and its ease of use. Another big reason that we made the switch to Sprout Social is because of the service's robust data and analytics tools that we use on a day to day basis.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I recommend Sprout Social for organizations both large and small when it comes to social media management. The product features plenty of features and functionality. The service is easy to use "right out of the box". The service is geared toward organizational use — individual social media users might find the service to be too much.

Sprout Social Feature Ratings

Filtering out noise/spam
8
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
9
Content optimization
9
Workflow management
10
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
10
Lead generation
8
Content marketing
10
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10

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