Build Strategy with Google Analytics
Rating: 8 out of 10
January 05, 2024
Vetted Review
Verified User
3 years of experience
- Data Integration part since it is a google product so it will be easily connect with Bigquery since our company data is on Bigquery so it will be very easy for us to connect with google analytics to analyze the data furthermore without spending too much time in the data integration part compared to others software.
- For our marketing department it will be very easy for us to run campaign and track each campaign through google analytics 360 which is easily combine with google marketing platform.
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our platform, lead tracking.
Cons
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we have ignored the pricing model and gone for Google Analytics software for ease of convenience
- From Business perspective, product features were less in Google Analytics as compared to others where you can just plug and play and your dashboard is ready. Here various metrics were given but the complexity was that if you are not aware of those metrics you can find the correct insights.
- A lot of documentation was given but you can't have enough time to read all the documents to use every feature of Google Analytics 360 since very few training videos were provided to learn. I think they have to increase the videos parallelly with a document. If you are not aware of some features then you need to take the help of the customer support team of Google to understand the features otherwise if you were reading the document then it will take a lot of time which is very painful.