Item: ActiveCampaign
Rating: 1
Author: Verified User

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use ActiveCampaign as an email marketing solution to monetize my online blog, Shopify store, and membership. It helps me to reach and engage individuals across the world who trust my opinion about the professional cleaning industry.

Pros and Cons

Pros

Automation
Forms
integration with Stripe

Cons

Pricing structure
Offer cheaper pay options
No coding when creating forms

Return on Investment

It's good for the simple automations I need it for. Simple email marketing.
I don't use this platform for anything else outside of sending automated emails.

Usability

Again, it is great for what I need it for - sending emails. I don't need it for many of the options it has created of the past 5 years.

I'm paying $170 per month for 6100 contacts. There are many cheaper options. Besides, most times I deal with glitches in the system. (My colors for hyperlinks don't always should up in emails. The font size will change. I can't copy and paste from 1 email to a new email. The new drop and go system has a few bugs so I've decided to keep using the old platform.

Alternatives Considered

MailerLite

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Other Software Used

Stripe Billing, Shopify, Mighty Networks

Likelihood to Recommend

Great automations.

Prices should be more competitive with other platforms such as Convertkit, Flow Desk, Mail Chimp, MailerLite. Active Campaign has become very robust - but I don't necessarily need all of that.

ActiveCampaign Feature Ratings

Comments

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Too robust and costly - Not for me anymore

Software Version