Small business email marketing
Updated February 27, 2025

Small business email marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

We use Intuit Mailchimp to maintain weekly client communications, to run nurture campaigns, create client surveys, and segment communications to clients as well. It lets us create beautifully branded communications without too much complexity, and also lets us schedule those ahead of time.

Pros

  • Design
  • Branded templates
  • Easy segmentation

Cons

  • Image scaling
  • Responsive design
  • Smart scheduling
  • Effective automated email campaigns
  • Improved branded communications
  • Time savings
  • Sign-up forms
  • Email marketing
  • Customer journeys (automated workflows)
  • Surveys
I dont use the AI tools
It's scaled with us really well so far - we are still very small
I think its a low barrier to entry for companies to start email marketing
HubSpot is definitely more complicated than Intuit Mailchimp, but has a lot more detailed features in my opinion.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

I think Intuit Mailchimp works well for less complex audience segmentation, for simple design, and for small teams. I wouldn't suggest it to teams that need very intense audience segments for high volume sends, high levels of customization, or ultra-custom designs.

Intuit Mailchimp Feature Ratings

7.2
WYSIWYG email editor
9
Dynamic content
5
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
5
Triggered drip sequences
7
5.0
Lead nurturing automation
6
Data quality management
4
7.0
Event/webinar marketing
7
4.0
Social sharing and campaigns
4
Social profile integration
4
9.0
Dashboards
9
Standard reports
9
Custom reports
9
2.8
API
3
Role-based workflow & approvals
4
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
2
Third-party software integrations
2

Comments

  • Anonymous | TrustRadius Reviewer
    Verified User
    (Vendor Representative) commented 4 months ago
    Hey there. We appreciate your review!

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