Also great for internal communications
June 05, 2025

Also great for internal communications

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Intuit Mailchimp

I am using Intuit Mailchimp for the Internal Communications purposes. We send internal emails with it also using variables i.e. for sending highly personalized communication. We also tailor the messages by using self-made templates that utilize custom HTML and CSS for improving the visuals and the impact of our messaging.

Pros

  • Managing the visuals of the email and adjusting responsiveness
  • Providing the ability to customize emails and use variables
  • The service is reliable and during several years we had probably one situation of some slow-down in delivery
  • Customer service is really good - we had situations in which we had to change the link and it was always done quickly

Cons

  • You could think about not only aiming for marketing but also internal comms as the tool could be even more tailored for such use cases but recent improvements i.e. getting rid of the limit of 5 aliases is really helping
  • I would like to be able to mix single emails and aliases in when pasting a list of emails
  • Intuit Mailchimp is not able to go deeper into aliases i.e. when I have an internal alias gathering all sub-aliases which, eventually have single emails, I will only go 1 level in depth and not all the mails will be fetched
  • Time saving for sure
  • Higher open rate for some internal emails
  • Ability to automate and schedule some deliveries better than with some other tools
  • Dynamic content
  • Campaign templates
  • Reporting
I can present data to management and also monitor it myself in case of using the reporting - I need to know the open rates, CTR etc. Templates are also very useful, although we had to build our own. I really like the dynamic content - very useful for the IC purposes. You could definitely improve the polling functionality in a way that it works directly within the email without any redirection.
Hard to say - it follows the growth, automatically adds new tags, so those are the very useful features. It's hard for me to elaborate on others as I don't use Intuit Mailchimp for it's core purpose of being a Marketing tool.
Because it's easy to work with, the learning curve is not very steep and it offers a lot of great features if you want to get more creative and open to taking experiments and trying new approaches. This worked great for me and allowed to automate many ways of working.
I had meetings with representatives of those two companies but, even though they are aimed for internal comms, they were less useful and complex than Intuit Mailchimp which gave us more possibilities i.e. regarding the customization and reporting. So you are on a good way to become the most powerful platform also for Internal Comms :)

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Intuit Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Intuit Mailchimp again?

Yes

It's well suited when you need to create some customized email that includes adding own CSS etc. It's less appropriate when you aim for a tool that will make it easy to have a 2-way communication as this is quite complicated. Also - if you want a tool that shows CC, BCC etc. this is not the right one as it's not tailored for internal communications but for the external use within marketing.

Intuit Mailchimp Feature Ratings

8.5
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
7
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Data quality management
Not Rated
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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