Item: Klaviyo
Rating: 9
Author: Verified User

Overall Satisfaction with Klaviyo

Use Cases and Deployment Scope

As a tabletop gaming company, we use Klaviyo to manage email marketing by sending targeted newsletters to customers, or to share product information with retailer and distributor partners. Klaviyo enables automated flows, such as welcome emails for new subscribers and reminders for abandoned carts. The flows our customized for timely and relevant messaging that help drive engagement, sales, and foster stronger relationships with customers and business partners through seamless automation.

Pros and Cons

Pros

Newsletters
Automated Flows
Segmentation
A/B Testing

Cons

Bugs / Glitches
Analytics dashboard
Visual breakdown of link activity is the sum of a URL clicked across the newsletter, rather than each individual link clicked

Return on Investment

Newsletter marketing has become a major form of sales
The success we had in our first year forced us to shift priorities and add more resources to support newsletter marketing
The price for using the service is a drop in the bucket compared to the attributed revenue earned from using the service

Systems Integrated With

Shopify

We integrate Shopify with Klaviyo effortlessly, syncing customer data, purchase history, and behavior to enable targeted email campaigns, automated flows, and seamless tracking for optimized sales.

Unified Data

Klaviyo’s behavioral data allows us to identify customers with low engagement, such as low open rates, click rates, and conversions. We can then target these segments with tailored campaigns to re-engage them. After multiple attempts have been made without results, we can unsubscribe those inactive emails, improving our list quality and focusing on customers more likely to engage.

Klaviyo has significantly enhanced our customer journey by improving retention with automated checkout reminders that boost conversions, and A/B testing to educate us on our audience's interests and demand. It's very effective at allowing us to customize our experience that makes the most sense for our brand.

Alternatives Considered

Intuit Mailchimp

MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Discord, Shopify, WordPress

Likelihood to Recommend

Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.

Klaviyo Feature Ratings

Comments

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