Time saver that enables lead nurturing
November 23, 2024

Time saver that enables lead nurturing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot Marketing Hub

Marketing automation is a key part of our inbound marketing strategy and HubSpot Marketing Hub is key for lead generation and nurturing of leads. We also schedule social media, use dashboards for analytics and thus we can work with a data driven approach in all marketing efforts. We also send newsletters.

Pros

  • Workflows and automations
  • CTA/Forms
  • Social media scheduling

Cons

  • Errors when uploading carousel posts, they often don't get published on Instagram
  • AI tools for writing in Swedish
  • Pricing for smaller companies
  • Automating lead nurturing results in sales reps spending time on warm prospects, saves time
  • Structured approach to sales with the Prospecting tool
  • Increase conversions in forms
It is a bit complex to get started and the carousel posts not working is a minus. There is a lot of documentation and help available though. Really easy to set up and optimize workflows. Possible to stay on track with campaigns and share hard numbers within the organization in a clear way.
It is an all in one solution that makes it possible to just work with one system for CRM, marketing, sales, etc. Better reports this way and this supports the customer journey. The contact/customer data is at the center of everything so no sales calls, emails, etc. will be sent with the wrong or untimely offers.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Less appropriate for smaller organizations since you have to buy so many different "hubs" in order to get the functionality you need. Great if you are a larger company, automations save a lot of time in marketing but also sales, customer support, etc.

HubSpot Marketing Hub Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
4
Mobile optimization
7
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
7.5
Calendaring
8
Event/webinar marketing
7
8.5
Social sharing and campaigns
7
Social profile integration
10
8.7
Dashboards
9
Standard reports
9
Custom reports
8
9.0
API
9
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated

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