Mailchimp is Scalable and User-Friendly for Small Teams in the Arts

We use Intuit Mailchimp to manage and send weekly email newsletters to our mailing list, which, as an event-based organization, is made up of our audience members. Our primary goals are to promote our upcoming events (both ticketed and free), communicate clearly with and receive feedback from patrons, and occasionally solicit donations. Newsletters typically include some form of video content (often interviews), spotlights of our collaborators, reviews and other media, and highlights of events in the wider community. We also send targeted pre- and post-event emails to share logistics and gather feedback. Mailchimp allows us to centralize these communications in a professional, branded format that’s easy to manage and customize, and easy to collaborate on when multiple departments are involved. We do track some metrics to gauge engagement and adjust content strategy accordingly, which is helpful, and we see potential for expansion into some of Mailchimp's automation tools, where they interface with our other software. The tagging and segmenting features are particularly important for our event-based communications. Overall, Mailchimp helps us maintain a consistent voice, build stronger relationships with our audience, and support both ticket sales and donor engagement through targeted, well-designed communications.

We’re not yet using Mailchimp’s more advanced CRM features or predictive tools, but even the basic audience segmentation options have been helpful. With basic tags and segments, we can tailor campaigns as a small team without needing a full CRM system. There’s definitely room to grow into some of the more powerful targeting capabilities as our campaigns become more complex.

We have not yet used Mailchimp's AI tools.

Mailchimp has scaled well with our growth as an organization without becoming overwhelming or requiring a major shift in tools or processes. As our audience has expanded, Mailchimp has kept pace—allowing us to manage a larger list without complicating workflow. It's easy to segment audiences to keep our messaging relevant. The platform’s user-friendliness helps additional team members to step in as needed, which supports collaboration without specialized training. We also know there are many more tools within Mailchimp to explore that can support our future growth.