Excellent for Ecommerce Email Marketing THE BEST EVER
April 21, 2025
Excellent for Ecommerce Email Marketing THE BEST EVER
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We are a Shopify Agency so we work with dozens of ecommerce clients across different sectors. We primarily support with on site conversion, but a big part of this is conversion and we need to ensure our merchants are re-targetting users who are engaged with their brand. That's where Klaivyo comes in. Klaviyo is what 9/10 of our clients use for their email marketing so often we support with setups, and advising on what they are missing.
Pros
- Segmentation
- Flows
- Editor and email builder
Cons
- Some Shopify integrations are limited (e.g. smartwishlist has limited segmentation options with klaivyo)
- Pricing can sometimes be a sticking point for our brands
- Would be helpful also if there was more AI integrations that recommended to brands what kind of flows they should have based on their business model
- Allowed out merchants to immediately increase revenue
- Increased CLTV [Customer lifetime value]
- Allowed us to add new functions which are backed by email campaigns (e.g. loyalty campaigns, preorder etc...)
We don't lean as much into this within our department, but we do use it quarterly to review if our audience segments should be changed or updated. We have found the behvaioural insights have also helped us make a lot of on site changes as well, from the learnings around what kinds of offers users are compelled to and which they aren't.
Mainly retention and upselling to be honest. Certainly acquisition too but the more valuable are the former
Klaivyo has much more extensive and well rounded functions. The other tools are a little more generalist so aren't as great in allowing our clients who are primarily in ecommerce to succeed. The reporting isn't as good and the page builders are much more limiting to admin. We also like having the ability to AB Test
Do you think Klaviyo delivers good value for the price?
Yes
Are you happy with Klaviyo's feature set?
Yes
Did Klaviyo live up to sales and marketing promises?
Yes
Did implementation of Klaviyo go as expected?
Yes
Would you buy Klaviyo again?
Yes
Comments
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