Mailchimp - The perfect all-in-one marketing software
Updated August 04, 2023

Mailchimp - The perfect all-in-one marketing software

Hemanta Sahu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

I like Mailchimp because the interface is simple and customizable, It’s free, and the analytics are very detailed. Mailchimp is an email marketing platform that enables marketing automation and growth. Key features include automation and email marketing, social media marketing, subscription forms, and more. For small businesses like mine, Mailchimp is the most affordable marketing automation tool available - perfect for startups.

This is an essential tool to create and manage mailing lists and newsletters, as well as automate email campaigns and collect leads. After implementing this my business performance has increased rapidly.

Pros

  • Fast mail delivery
  • High mail delivery rate
  • Very less mail delivery in Spam folder
  • Easy to use

Cons

  • MailChimp does not provide many customization options
  • We cannot change the colour or font size of the email signatures
  • MailChimp lacks automation features
  • Need to do a lot of customization if I want the emails to look professional
  • For every $1 spent, Mailchimp gave an average $38 return on investment (ROI)
  • Improved brand awareness among potential customers
  • Easily design campaigns that stand out
Most of the emails deliver in spam folder in Zoho Campaigns where as all the mails deliver in inbox when I send using Mailchimp.
Mailchimp is the perfect email marketing software and overall features working perfectly.
Yes, Mailchimp is a all-in-one marketing platform and we integrated multiple tools in Mailchimp.
Using Mailchimp I got good return on investment (ROI).

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

I really like the key features like automation and email marketing, social media marketing, subscription forms, and more. It is more suitable for small businesses and it is the most affordable marketing automation tool available. MailChimp does not provide many customization options. For example, you cannot change the colour or font size of your email signatures. Furthermore, MailChimp lacks automation features, so you'll need to do a lot of customization if you want your emails to look professional.

Intuit Mailchimp Feature Ratings

9.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated

Comments

  • Anonymous | TrustRadius Reviewer
    Verified User
    (Vendor Representative) commented 2 years ago
    Thanks for the review! What additional automation features are you looking to use?

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